the a2z Group » Marketing

Cloud-Based Social Content Mgmt Bridges Gap For SMB | Small Business Trends Radio | Small Business Advice

admin — Mon, 06 Jul 2009 04:52:08 +0000

Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions.

via Cloud-Based Social Content Mgmt Bridges Gap For SMB | Small Business Trends Radio | Small Business Advice.

5 Reasons YouTube Should Be A Part of Your Social Marketing Strategy | Small Business Trends

admin — Mon, 06 Jul 2009 04:51:01 +0000

With all the press and buzz about Facebook, Twitter, and other social networks, one site not commonly known as a social networking site has emerged as just that. With recent social features (and new ones coming with regularity) YouTube is quickly positioning itself as the respected social site for small business. Read on and discover 5 reasons why it should be a part of your small business social marketing strategy.

via 5 Reasons YouTube Should Be A Part of Your Social Marketing Strategy | Small Business Trends.

Your Best Personal Branding Tip Might Get You a Free Copy of “Me 2.0″ | Small Business Trends

admin — Mon, 06 Jul 2009 04:49:59 +0000

We are giving away 5 copies of the new book by Dan Schawbel that’s making waves, “Me 2.0: Build a Powerful Brand to Achieve Career Success.” (See the review of Me 2.0 by Ivana Taylor, our book editor.)

For a chance to win a copy of the book, all you have to do is give us YOUR best personal branding tip, by leaving a comment below.

via Your Best Personal Branding Tip Might Get You a Free Copy of “Me 2.0″ | Small Business Trends.

Give Us Your Twitter Tips! | Small Business Trends

admin — Mon, 06 Jul 2009 04:49:12 +0000

We’re holding another one of our “roundup” posts where we ask for your tips and advice. This one will be about using Twitter in your business.

We invite you to submit a tip. Then we’ll include it in our roundup of “Tips from the Trenches: How Small Businesses Get the Most from Twitter.”

It’s excellent marketing exposure for you. It’s also a wonderful way to learn from others.

via Give Us Your Twitter Tips! | Small Business Trends.

Combatting The Summer Business Lull | Small Business Trends

admin — Mon, 06 Jul 2009 04:48:12 +0000

Welcome to July, folks. We’re now officially knee deep in summer. That means along with the BBQs and sunburns, you’re probably also facing sluggish sales and a loss of in store face time with customers. As happens every year, warmer weather means people are spending more time at the beach and less time making heavy buying decisions. It’s the summer lull and there’s nothing you can do to combat it.

via Combatting The Summer Business Lull | Small Business Trends.

Marketing Your Expertise: Review of ExpertClick | Small Business Trends

admin — Mon, 06 Jul 2009 04:44:52 +0000

Credibility. Authority. Every business owner knows the value of being perceived as an expert, the go-to source when people think about your product or service. But, getting found as the expert in today’s market, with all of the market noise, is the challenge. ExpertClick helps you overcome this challenge by placing you in front of journalists for media interviews.

The site and service is designed for the business owner who does not have time for more elaborate or money for more expensive public relations methods. For example, if you had time, you could utilize the email digest called Help-A-Reporter-Out (HARO), but as much as I love HARO it takes a lot to manage the information fire hose that soaks you each day. Again, this takes time out of your day. ExpertClick does not.

Two of the many benefits of the service caught my attention:

Marketing Your Expertise: Review of ExpertClick | Small Business Trends.