the a2z Group » Web 2.0

The Internet Isn’t Just for Computers Anymore

admin — Wed, 20 Jan 2010 18:17:45 +0000

At the Consumer Electronics Show (CES) in Las Vegas this year, thousands of companies demoed countless devices. Some of them brought 3D into your living room, while others miniaturized the computing experience to the tablet format.

via The Internet Isn’t Just for Computers Anymore : Technology :: American Express OPEN Forum.

10 Email Marketing Strategies to Dramatically Increase Your Sales – Twitterer Social Network

admin — Mon, 18 Jan 2010 18:02:51 +0000

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

via 10 Email Marketing Strategies to Dramatically Increase Your Sales – Twitterer Social Network.

To Hell With Personal Branding

admin — Fri, 04 Dec 2009 19:08:12 +0000

Hey, Personal Branding, I have something to tell you:

I don’t care.

I just don’t care anymore. You have prevented me from having fun for the last time.

I bought my URL domain and secured a couple of social media profiles. Your job is done, I’m moving on now.

Because really, all that you’ve ever really taught us is stuff we already knew. Did we really need someone telling us how to be authentic or respectful?

via To Hell With Personal Branding | Brazen Careerist.

A Painful Social Media Foray for Seattle Journalists

admin — Fri, 04 Dec 2009 18:36:48 +0000

It was a lesson learned under horrible circumstances, but a lesson nonetheless. When four police officers were shot and killed in a coffee shop in Washington this week, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking was used to supplement media coverage, but this time it made breakthroughs in substantial and useful ways.

via Technology News: Social Networking: A Painful Social Media Foray for Seattle Journalists.

Twitter Alternatives That Are All Business

admin — Fri, 04 Dec 2009 18:35:29 +0000

When Twitter launched in 2006, few people could have predicted how microblogging would change online communication. Today, microblogging, or short-form text updates posted to the Web, has exploded in popularity. As a result, a number of microblogging applications for the enterprise—Twitter alternatives that do just a bit more—have surfaced.

via Twitter Alternatives That Are All Business – CIO.com – Business Technology Leadership.

10 Web trends to watch in 2010 – CNN.com

admin — Fri, 04 Dec 2009 18:33:33 +0000

While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:

via 10 Web trends to watch in 2010 – CNN.com.

How social networks may improve the holiday spend – Social Marketing – BizReport

admin — Fri, 04 Dec 2009 18:32:41 +0000

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch.

via How social networks may improve the holiday spend – Social Marketing – BizReport.

Friendster gets a face-lift, looks for love? | Webware – CNET

admin — Fri, 04 Dec 2009 18:32:05 +0000

Onetime social-networking pioneer Friendster unveiled a new design on Thursday, and it’s focusing on the demographic that has kept it afloat for the past few years: the Asian youth market. And according to Reuters, Friendster may also be sold to a buyer in Asia by the end of the month for at least $100 million.

via Friendster gets a face-lift, looks for love? | Webware – CNET.

Using Social Media in a Loyalty Campaign

admin — Fri, 04 Dec 2009 17:40:50 +0000

Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. The goal of this kind of campaign is to reward your current customers, frequent buyers or to entice customers away from competitors because they get more from you. This can take the form of a discount card, some kind of point system, to keeping a list of your best customers and having an event in their honor.

via Using Social Media in a Loyalty Campaign | Shuaism.

How to Setup Google DNS on your Windows Computer or Wireless Router – Videos

admin — Fri, 04 Dec 2009 15:17:39 +0000

Like OpenDNS, Google today launched their own public DNS service that they say will make your web-surfing experience “faster, safer and more reliable.”

via How to Setup Google DNS on your Windows Computer or Wireless Router – Videos.

20 Questions To Start a Social Media Discussion

admin — Fri, 04 Dec 2009 15:15:47 +0000

Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you.

via Social Media Today | 20 Questions To Start a Social Media Discussion .

Study shows women dominate on social networks

admin — Fri, 04 Dec 2009 15:14:10 +0000

Over the past two years there’s been a raft of research showing that women are increasingly more active than men in social media…for example last year there was the Rapleaf study showing that women tended to have more social network friends than men.

via Social Media Today | Study shows women dominate on social networks .

Twitter’s Intelligent; Welcome to Web 3.0

admin — Fri, 04 Dec 2009 15:13:16 +0000

I wrote a post a few days ago, Is Twitter a Complex Adaptive System?, that proposed the idea that Twitter may be evolving into an entity of sorts, a collective intelligence. I’ve come across some new posts that are amplifying that meme, and I just want to keep the thoughtstream going.

via Social Media Today | Twitter’s Intelligent; Welcome to Web 3.0 .

Five Social Media Predictions for 2010

admin — Fri, 04 Dec 2009 15:10:12 +0000

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR.

via Social Media Today | Five Social Media Predictions for 2010 .

Connecting with Experience: 3 Business Owners Share Their Insights : Marketing :: American Express OPEN Forum

admin — Fri, 04 Dec 2009 14:31:20 +0000

In my past articles on business resiliency during the recession, many of the entrepreneurs I talked to had been running their businesses for years. But recently I thought, what about entrepreneurs who have new companies or are new to their industries?

via Connecting with Experience: 3 Business Owners Share Their Insights : Marketing :: American Express OPEN Forum.

How Web 2.0 is changing the way we work Andrew McAfee – McKinsey Quarterly – Business Technology – Strategy

admin — Fri, 04 Dec 2009 14:17:16 +0000

In recent years, using technology to change the way people work has often meant painful disruption, as CIOs rolled enterprise software programs through the ranks of reluctant staffers. Today, employees are more likely to bring in new technologies on their own—and to do so enthusiastically—through their Web browser, whether it’s starting a blog, setting up a wiki to share knowledge, or collaborating on documents hosted online

via How Web 2.0 is changing the way we work Andrew McAfee – McKinsey Quarterly – Business Technology – Strategy .