the a2z Group

To deliver useful search returns from the so-called real-time Web–such as seconds-old Twitter “tweets” reporting traffic jams–Google has adapted its page-ranking technology and developed new algorithmic tricks and filters to keep returns relevant, according to a leading Google engineer. via Technology Review: How Google Ranks Tweets.

When search engine giants Microsoft Bing and Google (GOOG) announced their moves into the real-time search arena late last year, they joined a number of small startups racing to position themselves ahead of their competitors. Unlike traditional search engines, real-time search sites index updates from social communities such as Twitter, Delicious, Flickr and via Real-Time [...]