The a2z Group

Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via @springcreekgrp on Twitter.
By now, most consumer marketers know they could be using Facebook, Twitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales.
via 18 Essential Tools for Every Word-of-Mouth Marketer.

Sure, the screen is nice. But the iPad’s most important component, at least for Apple’s future, may be the A4, the fingernail-size chip at the tablet’s heart.
With the A4, Apple has taken another step toward challenging the norms of the mobile device industry. Device makers typically buy their primary chips from specialized microprocessor companies. But [...]

I have the distinct pleasure of exchanging ideas with one of today’s most thought provoking strategists and futurists – Terrence (TJ) Kelly.  Recently we talked about the possible impact social media could have on the “Sales Rep” model.  Below is a guest post from TJ that begins to explore an issue which many executives may [...]