the a2z Group » Facebook

Inc.com’s Social Media Guide for Small Business: How to Advertise on Facebook

admin — Tue, 02 Feb 2010 15:35:47 +0000

These days, it seems everyone and his mother has a Facebook page. In the U.S., about 100 million unique visitors flock to the social network every month. Many business owners are among them, using Facebook profiles to promote their companies and create customer communities.

via Inc.com’s Social Media Guide for Small Business: How to Advertise on Facebook.

Facebook Privacy, Security Fears Grow with Social Network Risks – Security from eWeek

admin — Tue, 02 Feb 2010 15:34:50 +0000

According to Sophos, 60 percent of businesses consider Facebook the riskiest social networking site, underscoring a new level of wariness for social networks at a time when a researcher from Kaspersky Lab says compromised accounts for Twitter and other sites can go for big bucks in the cyber-underworld.

via Facebook Privacy, Security Fears Grow with Social Network Risks – Security from eWeek.

Five Tips for Promoting Your SMB with Twitter and Facebook

admin — Tue, 08 Dec 2009 16:50:15 +0000

Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there’s a big difference between having a social networking account that puts out spam to a followers/friends list that consists of employees and the owners’ immediate family, to being part of an actual online community.

via Five Tips for Promoting Your SMB with Twitter and Facebook : Technology :: American Express OPEN Forum.

Is Your Facebook Personality Genuine? – Well Blog – NYTimes.com

admin — Fri, 04 Dec 2009 18:42:30 +0000

Anyone who has ever spent time on a dating Web site like Match.com knows that the online profile often doesn’t match the person in real life.

via Is Your Facebook Personality Genuine? – Well Blog – NYTimes.com.

20 Questions To Start a Social Media Discussion

admin — Fri, 04 Dec 2009 15:15:47 +0000

Let’s make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you.

via Social Media Today | 20 Questions To Start a Social Media Discussion .

Top 50 brands on Facebook

admin — Fri, 04 Dec 2009 15:14:59 +0000

The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its “organic fan-centric page without a corporate feel”. Here are the top 10:

via Social Media Today | Top 50 brands on Facebook .

Study shows women dominate on social networks

admin — Fri, 04 Dec 2009 15:14:10 +0000

Over the past two years there’s been a raft of research showing that women are increasingly more active than men in social media…for example last year there was the Rapleaf study showing that women tended to have more social network friends than men.

via Social Media Today | Study shows women dominate on social networks .

Five Social Media Predictions for 2010

admin — Fri, 04 Dec 2009 15:10:12 +0000

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR.

via Social Media Today | Five Social Media Predictions for 2010 .

Yahoo! deepens Facebook connection

admin — Fri, 04 Dec 2009 14:10:57 +0000

SAN FRANCISCO — Yahoo! said Wednesday that it is weaving Facebook connections into its popular online services such as email and news.

The move deepens a bond established when Yahoo! home pages began presenting updates from people’s friends at the world’s most popular online social-networking service.

via AFP: Yahoo! deepens Facebook connection.

The Anti-Social-Network Social Network – Bits Blog – NYTimes.com

admin — Fri, 04 Dec 2009 14:09:55 +0000

Facebook and LinkedIn are great for connecting with friends and business associates you already know. But what if you want to expand your social circle and meet new people?

via The Anti-Social-Network Social Network – Bits Blog – NYTimes.com.

Six Social Media Trends for 2010 – Conversation Starter – HarvardBusiness.org

admin — Fri, 06 Nov 2009 14:08:10 +0000

2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month.

via Six Social Media Trends for 2010 – Conversation Starter – HarvardBusiness.org.

Social Media: What’s Next? : Technology :: American Express OPEN Forum

admin — Fri, 06 Nov 2009 14:06:45 +0000

The rise of social media over the past few years has left several companies and platforms in a position to dictate the way in which we’ll use technology in the future. Between Facebook, MySpace, Twitter, LinkedIn and YouTube, there are hundreds of millions of users across what has become known as “the social web.”

via Social Media: What’s Next? : Technology :: American Express OPEN Forum.

How to Avoid Social Media Phishing Scams : Technology :: American Express OPEN Forum

admin — Mon, 19 Oct 2009 12:50:59 +0000

You’re likely familiar with e-mail phishing scams. Typically, these involve an email that looks to come from a name you know – like Microsoft, PayPal, or your bank – and then direct you to a website where you’re asked to “verify your account” or perform some other task that requires your username and password.

via How to Avoid Social Media Phishing Scams : Technology :: American Express OPEN Forum.

Top 5 Things to Remember When Doing a Social Media Campaign : Technology :: American Express OPEN Forum

admin — Fri, 16 Oct 2009 13:30:41 +0000

At Ars Technica we’ve done a number of social media campaigns in the past, and we’ve learned quite a bit about what it takes to make these efforts successful. All such campaigns are run on our forums, where they provide advertisers with a high level of engagement and they give forum users a chance to interact directly with brands to provide feedback, ask questions, and gain greater insight into more than just the specifics of a product.

via Top 5 Things to Remember When Doing a Social Media Campaign : Technology :: American Express OPEN Forum.

The Future of Social Media

admin — Tue, 18 Aug 2009 23:22:49 +0000

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FriendFeed CEO Paul Buchheit Discusses Facebook Acquisition (video)

admin — Tue, 18 Aug 2009 23:16:55 +0000

FriendFeed CEO Paul Buchheit Discusses Facebook Acquisition (video) .
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Facebook 3.0 May Be The Most Useful App On The iPhone Yet

admin — Tue, 18 Aug 2009 23:15:24 +0000

When Facebook launched the 2.0 version of its iPhone app in September of last year, it was a huge upgrade from its original app that launched with the App Store last July.

via Facebook 3.0 May Be The Most Useful App On The iPhone Yet .[ad#post]

Social-Media Marketing for Restaurants: 10 Tips – 6/5/2009 11:03:00 AM – Restaurants and Institutions

admin — Mon, 17 Aug 2009 21:59:16 +0000

Participation in social media demands more active planning than simply signing up for an account and then posting the details of today’s lunch specials or next month’s wine dinner. As with any branding initiative, it’s best to start with a thorough understanding of the strategy’s opportunities and potential pitfalls. To that end, R&I rounded up a team of experts to offer operators the following user’s guide to social media.

via Social-Media Marketing for Restaurants: 10 Tips – 6/5/2009 11:03:00 AM – Restaurants and Institutions.

5 Tips For Getting More from Facebook

admin — Thu, 13 Aug 2009 22:34:13 +0000

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

via 5 Tips For Getting More from Facebook .

Facebook buys social media start-up FriendFeed

admin — Mon, 10 Aug 2009 23:35:43 +0000

No price disclosed for FriendFeed purchase

* FriendFeed to operate as is for time being

* Facebook more interested in talent than product -analyst

(Adds comments from FriendFeed founder, analyst, background)

via Facebook buys social media start-up FriendFeed.

Free Online Marketing Course | How to Position Yourself as the Obvious Expert

admin — Tue, 28 Jul 2009 15:07:09 +0000

7 Quick and Simple Tips to Stand Out and Sizzle as a Sought After, Recognized Expert

Get instant access now! Find out how to:

-Get tons of FREE PR

-Dramatically increase your visibility

-Stand out as an expert

-Monetize your expertise

-Add sizzle to your visibility (aka

Sizzibility™ ) and set yourself apart from the rest

Plus you’ll get ongoing tips and information to make your business stand out and get noticed by putting your expertise in the spotlight!

via Free Online Marketing Course | How to Position Yourself as the Obvious Expert.

Social Marketing Method: How To Use Facebook and Twitter To Strategically Market and Grow Your Business by Social Media Consultant, Mari Smith.

admin — Tue, 28 Jul 2009 15:06:33 +0000

“Here’s How to Get Started on Facebook and Twitter, Apply A Proven Social Marketing Strategy, and Generate Significant Profits. Guaranteed!”

via Social Marketing Method: How To Use Facebook and Twitter To Strategically Market and Grow Your Business by Social Media Consultant, Mari Smith..

Facebook for Local Stores & Restaurants

admin — Mon, 27 Jul 2009 17:56:39 +0000

Facebook for Local Stores & Restaurants: Our next Free Webinar this Wednesday!

Today at 11:37am

Hope you can join us (if applicable) for this Wednesday’s Webinar on Facebook for local stores and restaurants.

Also, 16 archived Webinars, 10 archived Newsletters, and lots of news items are now available @theKbuzz website! http://tr.im/resources

via Facebook | Your Updates.

Zoëtry Wellness & Spa Resorts Catches the Potential of Social Networks

admin — Fri, 17 Jul 2009 14:36:50 +0000

Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas and Dreams Resorts & Spas launched online marketing campaign comprised of a series of contests offered for online users on social media platforms including Facebook, Twitter, blogs and forums.

via Zoëtry Wellness & Spa Resorts Catches the Potential of Social Networks.
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When it comes to Social Networks, What’s In, What’s Out and What’s Next?

admin — Fri, 17 Jul 2009 14:35:59 +0000

Social networking isn’t just for teenagers anymore. Increasingly, clubs and resorts are getting into the act.

Phoenix’s Arizona Biltmore Resort & Spa, for instance, has a LinkedIn group, a Facebook page, and a Twitter feed. It also puts out updates and behind-the-scenes looks at events and offerings, via podcasts on iTunes and “vodcasts” on YouTube.

via When it comes to Social Networks, What’s In, What’s Out and What’s Next?.
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Best Practices on Facebook

admin — Fri, 17 Jul 2009 03:26:46 +0000

Womma Word of mouth marketing 3 days ago

WOMMA WOW Wednesday Webinar

Title: Best Practices on Facebook…

Presenter: Dave & Carrie Kerpen from the Kbuzz.

When: May 20, 2009

via Best Practices on Facebook.
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inSocialMedia.com

admin — Mon, 13 Jul 2009 12:53:30 +0000

22 Social Media Tips Under 140 Characters

Posted by Shane Gibson on July 5, 2009 at 3:20pm

My Independence Day Manifesto: Devil Inside, Devil Inside, Every Single One of Us the Devil Inside by John McElhenney

Posted by John McElhenney on July 5, 2009 at 12:30am — 7 Comments

Fighting Social Media Fatigue

Posted by Michael C. Dougherty on July 1, 2009 at 9:50am — 1 Comment

via inSocialMedia.com.

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Guest Pulse – Inside Social Media Marketing – Social Media 101

admin — Mon, 13 Jul 2009 04:06:44 +0000

Social Media is a wonderful communication channel through which you can maximize your sales and marketing efforts. Similar to an newspaper ad or store-front sign, it can attract more guests through message and placement. The difference is that social media is much more targeted and personal – enabling you to turn guests into advocates through word of mouth !

via Guest Pulse – Inside Social Media Marketing – Social Media 101.

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7 Reasons Why Companies Need A Social Web Presence | Blog of Mr. Tweet

admin — Mon, 13 Jul 2009 03:18:40 +0000

This is a guest posting by Nathan Egan. He is the Founder and Managing Partner of the Freesource Agency, LLC. Prior to starting Freesource Agency, Nathan worked at LinkedIn and has wonderful insight into the world of social media networking. Follow Nathan on Twitter: @nathanegan.

via 7 Reasons Why Companies Need A Social Web Presence | Blog of Mr. Tweet.

5 Things Small Businesses Can Learn From Big Business Social Media Campaigns

admin — Sat, 11 Jul 2009 13:37:45 +0000

You don’t need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate and interact with customers. In doing so,

via OPEN Forum by American Express OPEN | 5 Things Small Businesses Can Learn From Big Business Social Media Campaigns.