the a2z Group

Last week’s post on Google’s introduction of “real-time” search sparked quite a bit of discussion. SmartBrief on Social Media readers had a number of questions, concerns and fears about what this shift in the search landscape might mean to marketers. For answers, I turned to George Bounacos, COO of Silver Beacon Marketing and a SEM [...]

If “Wisdom of Crowds” has been the dish of the last decade, Google has been its greatest chef. After all, who else could serve up a culinary delight of perfectly algorithmic search results? It's mathematically ideal: the entire internet is cached, indexed, scored and “interrogated” to find who says which sites are most relevant for [...]