the a2z Group

At SmartBrief on Social Media, we’ve featured many articles about the importance of authenticity on social networks — and a lot of them make it sound like it’s a daunting task, as if we needed to work really hard to truly be ourselves online. But new research suggests that authenticity is something people achieve naturally. [...]

Anyone who has ever spent time on a dating Web site like Match.com knows that the online profile often doesn’t match the person in real life. via Is Your Facebook Personality Genuine? – Well Blog – NYTimes.com.