the a2z Group

Giving feedback, particularly constructive feedback, is often a stressful task. As counterintuitive as it may seem, giving feedback to a top performer can be even tougher. Top performers may not have obvious development needs and in identifying those needs, you can sometimes feel like you’re being nitpicky or over-demanding. In addition, top performers may not [...]

More and more of the trendsetting companies are using social media initiatives to build their brand, listen to conversations, gather feedback from consumers, answer questions, and launch new products and promotions. Increasingly these companies are making the direct link between social media and customer engagement, but how are they using these same tools to drive [...]