the a2z Group

I advise companies on their pricing strategies, and I’m surprised how often I hear the same flawed piece of conventional wisdom. Many executives and Wall Street analysts continue to think that a high profit margin signifies good pricing. It’s hard not to see that big differential between revenue and costs as a signal that you’ve [...]

The first time I was considered for a CEO position I actually got the job, which surprised the heck out of me. When I asked the executive recruiter why I was chosen over what I thought were more experienced candidates, one of the things he said was that I had “CEO presence.” via 10 Aspects [...]