the a2z Group

The entire personal computer industry is gearing up for Microsoft’s (MSFT) Oct. 22 release of Windows 7, by most accounts the best version of its operating system in years. Yet Apple (AAPL), Microsoft’s nearest competitor, is quietly planning to capitalize on the launch, too. “It presents a very good opportunity for us,” says Philip W. [...]

Social media remains a smart and cost effective way for many businesses to reach out to customers. They’re a great source for open customer communication and marketing. But how can you effectively build trust among customers and at the same time speak to their interest? Good question. via The Secret Sauce: Leveraging Social Media for [...]