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Restaurant Marketing: Outside Looking In – 7/1/2009 – Chain Leader

When folks with Bluetooth-enabled telephones stroll New York’s Coney Island boardwalk, they have the option of getting more than just a hands-free phone call. Signage in parades, at concerts and on the T-shirts of roaming staffers entice people with promotional offers if they agree to receive an ad on the portable device in their hands.

via Restaurant Marketing: Outside Looking In – 7/1/2009 – Chain Leader.


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