the a2z Group

Meeting payroll and covering overhead are the first orders of business when times are tough. But too many entrepreneurs and small businesses look to their marketing budgets as a way to cut costs–a big no-no when clients and customers may be that much harder to come by. via Ramp Up Marketing in a Downturn – [...]

Let’s face it: Your regular customers are on autopilot. When a purchase is repeated enough times, it becomes habit. However, market shifts can disrupt even the most powerful habits, and the current financial meltdown is the single biggest market disruption we’ve ever lived through via You Can’t Beat Habit – Entrepreneur.com .