the a2z Group

You don’t need to look far to find big brands using social media.  From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate and interact with customers.  In doing so, they’ve exposed both good and bad strategies for implementing social media, teaching us all lessons that [...]

“My daughter, Alexandra, came upon Twitter when she was following the Jonas Brothers,” the longtime Kansas City chef and owner of Jasper’s restaurant said. “Then she said, ‘Dad, there’s some national chefs like Emeril who are Twittering. I’ll set you up an account.’ I started Twittering the same day. Within three minutes I started getting [...]