the a2z Group

For startup companies with small budgets, gaining an advantage for your new business or a new product through advertising is both a challenging and risky venture. Once the initial budget is gone, there are seldom second chances. via 10 Rules for Quick and Easy PR – Public Relations Strategy – Entrepreneur.com .

Product: It’s not enough to build a product and assume it will be the base of your brand. Just ask Apple about Apple TV, Microsoft about Zune or the New Coke about its prestigious debut. Unless your tag line is “But hey, it’s free,” don’t plan on having a product sell itself–or your company. First, [...]