The a2z Group

When folks with Bluetooth-enabled telephones stroll New York’s Coney Island boardwalk, they have the option of getting more than just a hands-free phone call. Signage in parades, at concerts and on the T-shirts of roaming staffers entice people with promotional offers if they agree to receive an ad on the portable device in their hands.
via [...]

PRESS RELEASE: CALABASAS HILLS, Calif.–(BUSINESS WIRE)–For more than 30 years, The Cheesecake Factory has been a place for friends to gather and share special moments. With the launch of its official page on Facebook(r),
via The Cheesecake Factory Begins Facebook Sweepstakes – 7/7/2009 11:15:00 AM – Chain Leader.

Meeting payroll and covering overhead are the first orders of business when times are tough. But too many entrepreneurs and small businesses look to their marketing budgets as a way to cut costs–a big no-no when clients and customers may be that much harder to come by.
via Ramp Up Marketing in a Downturn – [...]