the a2z Group

The Term Personal Brand Makes Me Want To Kick Myself In The Face.

I’m sorry. It does.

While looking through my RSS reader today I saw two articles back-to-back talking about developing a “personal brand”. I can’t explain how angry that phrase makes me. A short list of reasons why I loathe “personal branding”

* It strips away our humanity and turns us into a fictional concept

* It describes something so inherently self-important and egotistical that borders on delusional

* I want to be a brand about as much as I want to be a building

* It’s a stupid buzzword created to make something obvious seem more complicated and real

via The Term Personal Brand Makes Me Want To Kick Myself In The Face..


admin is | Topic: Facebook, Internet Marketing, Twitter, Yahoo | Tags: None
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This entry was posted on Friday, June 26th, 2009 at 12:31 pm and is filed under Facebook, Internet Marketing, Twitter, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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